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In Business

New business blog, consulting and more…

I did a little Fall cleanup of my businesses, to have a clearer mind as I walk into Fall. With Holiday orders for PennyPaperCo.com already in building up, I took the opening of time during a slow day last week and made some changes. Taking stock of your business is always a great way to set goals, cut out what isn’t working, tighten up spending (my bookkeeper Julie would roll her eyes at that statement as I am not one to tighten up spending).

LINDSAYSTEPHENSON.shop – Photography, Bedding and Swaddles!
First things first, I closed down the LindsayStephenson.shop store – This is where I sold my photography prints as well as the baby swaddles, pillows etc. Although we had enough sales to warrant having the website, I felt like it really wasn’t needed. Also, with the new addition of Charlie Pickles – managing 3 e-commerce stores was a bit overwhelming. (Not to mention expensive). So where can you find the artwork now? I moved my framed prints to this here website – and you can find it under the main navigation above, under SHOP, and then PHOTOGRAPHY. The other products – baby Swaddles, bedding are moving to the Charlie Pickles brand, and we’re expanding the baby swaddles patterns and launching them under Charlie Pickles.

Lindsay Stephenson Group Inc. 
My main business profile is listed under my Incorporated name, The Lindsay Stephenson Group Inc. It was a static website without much changing content, which seemed like a waste of great real estate. It’s always nice to have fresh relevant content on websites so we’re writing a business blog over there with free resources and tips + tricks. In addition to this, I’ve opened the doors to consulting, which I’ll properly introduce another time. But if you’re interested in business tips (like where to get great buttons / stickers, or packaging ideas) this new blog is for you.

In Business/ Lindsay

Charlie Pickles

I’m pretty pumped to post that our newest brand –  an apparel company (huzzah!) Charlie Pickles, has launched! It has been a labour of love for the past six months, a fun side project to running our other brands.

I can’t pick a favourite, but Aubrey is all over our custom initial patch line. You can pick 1 or 2 initials to decorate your crewneck / hoodie with and it’s the BEST.

Shop online at www.CharliePickles.Shop

In Business

Summer Sale – Save 25%

It’s time to move some product to make room for new! Pop over to LindsayStephenson.Shop and stock up on pillows, bedding, swaddles, cribs sheets – anything in our Summer Sale Section and you get 25% off! If you’re interested in the bedding, I’d grab it now as it’s no longer in stores and I have the last of the inventory (which is not much!) Enter the promo code SUMMERSALE to save at the checkout.