In Business

New York, New York

Did I mention I was going to do the National Stationery Show in New York? It has been a little bit of a whirlwind from deciding to do it, to leaving on the plane to returning. I had binged on other people’s posts over the years in hopes of one day attending, created Pinterest boards on booth designs and tried to absorb as much info as I could prior to doing it. When it finally came time to sign on the dotted line and do it, it was pretty much go-go-go from that moment on.

It was around December that I decided to just do the show.

I felt that after having done the One Of A Kind Show Christmas market a few years back, a show like the Stationery Show was kind of a walk in the park. But there were very different stresses.

  • The most obvious difference was location. The Stationery Show is in NYC and One Of a Kind was here in Toronto. It made the Stationery Show harder to do – or at least harder to jump into, because of different being in a different country.
  • Product – Unlike a show like the One Of A Kind, you don’t have to stock your booth with product for at the stationery show, which means you don’t have to invest in a ton of stock and have it on hand on the show, and wonder if it’s going to sell.
  • Catalogs – You need catalogs for at NSS vs. the One Of A Kind because one is selling directly to consumers and one is to retailers.
  • Hours – The hours at the National Stationery Show were WAY better. One of A Kind killed my mojo on a daily basis.

Obviously there are a ton more differences – one is open to the public, one to trade only, but I found the One Of A Kind Show way harder to do. So I was pretty prepared for booth life in NYC for a few days.

We got to NYC and I had had the booth itself, already installed by an outside company. This made my life WAY easier and was also my only reason why I felt that I could the show. There was no way that I felt that I could handle making a show booth here in Toronto and having it shipped to the USA. I mean it is possible, and lots of people do it, but managing a busy business on a daily basis, running after Oscar, and dealing with anxiety I didn’t want to add to it. So I spent extra to have someone else do it.

We installed the logo, the same from the One Of A Kind Show, using velcro as opposed to the pre drilled holes that we had spent a ton of time doing at OOAK. Turns out it wasn’t necessary and heck, velcro was way easier.

I was going to do fancy shelves, and had it all planned out but then it was becoming a logistical nightmare. So to keep things easy (and that was my go to rule for this show – keeping it easy) I opted to attach products directly onto the walls. In an ideal situation I would have had shelves, but my main focus was to get there. And get there we did, and it worked out perfectly! Here are some shots from the show!

Processed with VSCO with s3 preset

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