The Penny Paper Co.

It was in September, 2004 when the paperwork was filed for a company, then called "Penny People Designs." With no startup income to work with, and no websites like Etsy or Shopify, Lindsay learned to build a website by herself and built her own shop online selling personalized stationery. Over the following decade, the little shop that was once "Penny People Designs" outgrew the name and was rebranded in 2010 as "The Penny Paper Co." And it was in that time that the little shop became a household name. Today, Lindsay's company, The Penny Paper Co., sells to stores like Indigo, Brika and amazing smaller independent shops across Canada and the United States.