In Business

Penny Paper Co. x How To Cake It Collaboration

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Psst. Did you see? We (we as in The Penny Paper Co. side of the business) collaborated on an awesome product line with Yolanda from How To Cake It! After months of designing and, collaborating with the awesome crew over there – the catalogue of designs in this  collection have launched! The Penny Paper Co. x How To Cake It product line is sold exclusively on How To Cake It. com and includes greeting cards, enamel pins, mini cards wrapping paper. I mean, common. Look at that SPRINKLES enamel pin!!!! Ugh. I die. I mean, I know I designed it but seriously, I’m kind of obsessed with that pin.

It has been an awesome collaboration that started off with an initial e-mail asking if we (I) do private labels (which means, I design and produce – but the company hiring me, sells it) but we decided to make it a collaboration. The process starts with me getting ideas / feedback from them, I sketch an initial ideas and is a series of proofs and back and forth collaborating we come up with a final design package and we go into production! From an artist’s perspective it’s the best, because it takes me out of my normal comfort zone of designing – and I get to collaborate with people who have different ideas and visions.

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Shop the full collection over at HowToCakeIt.com 

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